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Law Enforcement and the Media Learning Objectives

Module 1 – Law Enforcement and the Media: A Bridge Too Far?

  • Participants will understand how police/media relations have changed with the advent of community policing.
  • Participants will recognize the value of training for Public Information Officers to build professionalism into information-sharing processes.
  • Participants will gain an understanding of the commitment required of a PIO to their position.
  • Participants will discuss and understand the changing dynamics of public information with the development of social media.
  • By gaining an understanding of the mindset of police and the media, participants will recognize the similarities between the two groups in an effort to develop positive relationships between them.

Module 2 – Bridging the Gap between Police and the Media

  • Participants will understand how news is defined and what constitutes a newsworthy story for the media.
  • Participants will discuss the value of working with the media to build truthful stories about reported events and steps to take to produce positive news.

Module 3 – Managing the Message

  • Participants will understand the communication process and the impact of verbal and nonverbal communication on a listener.
  • Participants will discuss the components of communication and understand how ambiguous messages inhibit effective communication.
  • Participants will recognize key attributes of a successful PIO.
  • Participants will discuss the various communication venues for message delivery.

Module 4 – Crisis Communications

  • Participants will define crisis communications.
  • Participants will understand the steps of crisis communication.
  • Participants will discuss the challenges to Crisis Communications and understand how to overcome these challenges.
  • Through a group activity, participants will apply the principles learned in the module to a scenario.

Module 5 – Crafting Effective Messages in a Crisis

  • Participants will differentiate between the different purposes for messages in order to apply them appropriately to a situation.
  • Participants will utilize the steps of message-development in a scenario.

Module 6 – Handling Media Interviews

  • Participants will understand the steps of handling on-scene media interviews to ensure the preservation of evidence and the safety of media personnel.
  • Participants will understand the value of gathering preliminary information before speaking with the media during an active event.

Module 7 – Press Conferences and Press Briefings

  • Participants will understand the difference between a press conference and press briefing.
  • Participants will discuss the value of setting ground rules to control the message during a press conference.
  • Participants will understand the significance of their role in a press conference.
  • Participants will analyze an actual press conference as a learning tool.
  • Participants will conduct a press conference based on a fictitious event.